MailSequence

Marketing automation

Workspace

Marketing

Settings

Help

Prepare your first launch

Connect a sender, prepare your content and choose who will receive it.

Setup checklist

Complete these steps once, then use launches and analytics for daily work.

Recent launches

Open a launch to review delivery, engagement and recipients.

Loading launches...

Senders

0

Templates

0

Automations

0

Audiences

0

Portal

Resolving portal context...

Recent activity

Account details

Template preview

Automation details

Start automation

How launch works

Choose an automation and a saved audience, individual contacts/leads, or both. Review the combined selection before starting.

Automation Audience

Individual recipients

Choose recipients directly or add them to the selected audience. Duplicate emails are skipped during launch.

Launched automations

Click an automation to inspect sending and engagement stats.

Audience stats

Click a group to inspect contacts, leads and delivery outcomes.

Select an automation or audience

Detailed stats will appear here.

Total unsubscribed

—

Last 30 days

—

Matching search

—

Unsubscribes by campaign

All unsubscribed contacts, grouped by the campaign whose email prompted the unsubscribe. Highest counts first.

Campaign statistics have not been loaded yet.

Unsubscribe history has not been loaded yet.

No leads selected

Move leads to stage

Select individual leads or all matching leads across pages. Contacts are excluded. Moving a lead keeps its email unsubscribed.

Domain Installation Lead check Sending activity Sending period

Statistics have not been loaded yet.

Portals

Click a domain to check its CRM lead. The result is saved for everyone; click again to recheck. Sending activity follows the selected period.

Application access

Administrators always have access. Select non-admin Bitrix24 users who can work in MailSequence.

Search users

Microsoft Calendar

Track meetings created after email link clicks and sync booked meetings to Bitrix24 activities.

Billing rates

Automation steps are charged when they run.

Loading billing rates...

Loading billing...

Audience details

System console

Ready

Create sender

Connect the mailbox or email provider that will send campaign emails.

1

Sender identity

What recipients will see in the From and Reply-to fields.

Sender name Displayed in the recipient inbox. Sender email Must match the provider you connect below. Reply-to email Optional. Leave empty to use the sender email.

2

Connection method

Choose how MailSequence should send emails from this sender.

3

Sending limits

Protect sender reputation by limiting how many emails can be sent.

Daily limit 0 means no daily limit from MailSequence. Hourly limit Use a conservative value for new mailboxes.

Create template

Use variables like {{first_name}}, {{company}} and {{responsible_name}}.

Template name Category

Subject

Email body Design the message once. Plain text is generated automatically.

Unsubscribe footer

Edit the text and button below. The preview updates as you type.

Live preview

Message above the button Button text

Button text color Button background Font size (px) Horizontal padding (px) Vertical padding (px)

Create automation

Build enrollment, sending settings and step flow one section at a time.

Step 1 of 5: Details Start with the automation name and sender.

Automation name Sender

Description

Status

Tracking mode

Start mode

Manual mode: automation starts from Launches.

Manual enrollment

Recipients will be selected from Launches. This is the safest mode for campaigns that need review before sending.

Automation flow

Click a step to edit it. Drag steps to reorder. Use Add step between blocks.

Step changes apply to new launches. Recipients already in progress keep their saved flow.

End your flow with a Stop sequence step. When a recipient reaches it, their automation ends. This step is required before saving.

Create audience

Create a fixed audience or a dynamic Bitrix24 filter.

Audience name Audience type

Description

Static members

Search contacts or leads by name or email, add field conditions, then select recipients or add all matching results.

Match